Document Type

Dissertation

Degree

Doctor of Business Administration

Major

Business Administration

Date of Defense

11-17-2023

Graduate Advisor

Dr. Matthew Taylor

Committee

John Meriac, PhD

Stephanie Merritt, PhD

Abstract

This study sought to assess the role empathy and self-compassion play in lessening the impact of stress and moral disengagement for digital entrepreneurs, specifically, YouTube content creators. The desire for status and the need for venture legitimacy within the content creation economy, while considered mostly positive traits, can be taken to the extreme, leading to a lack of empathy and self-compassion and even degradation and moral disengagement. The study utilized a mixed-methods approach, combining quantitative and qualitative data collection techniques. Quantitative data within the study provides statistical evidence of correlations and trends, while qualitative data discusses the perspectives and lived experiences of YouTube content creators. This holistic approach provides a significant exploration of how empathy and self-compassion intersect with moral decision-making and stress management within the content of digital entrepreneurship. The research sought to understand the relationship between these physiological factors and their potential benefits for the mental well-being and professional success of individuals in the digital entrepreneurship sphere. The study showcases how moral disengagement and stress can impact digital entrepreneurs. Stress, often arising from the competitive nature of the digital environment along with the constant need to create engaging and interesting content, can lead to decreased creativity and burnout. By examining these factors, the research provides insight on the importance of addressing these problems proactively to sustain long-term success.

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