Document Type
Post-Print
Abstract
This study investigated how information about an individual’s enjoyment of various genres of music, film, and TV programming could influence an observer’s expectations of that individual. An online survey of young adults found that the influence of information about another person’s genre preferences varied across genres. Enjoyment of some genres, including jazz music, film comedies, and television comedies, tended to raise expectations of the individual, whereas enjoyment of others, including heavy metal music, anime films, and television soap operas, tended to lower them. The implications of the findings are discussed in relation to uses and gratifications perspectives as well as to previous qualitative research on audience reception.
Publication Date
11-22-2007
Publication Title
Western Journal of Communication
Volume
71
Issue
4
First Page
259
Last Page
271
DOI
10.1080/10570310701653794
Recommended Citation
Final draft post-refereeing: Alice Hall. "The Social Implications of Enjoyment of Different Types of Music, Movies, and Television Programming" Western Journal of Communication Vol. 71 Iss. 4 (2007) p. 259 - 271