Faculty Sponsor
Hannah White Ph.D
Final Abstract for URS Program
Gambling advertising has become increasingly prevalent across various media platforms such as TV, social media, real-life advertising, etc. With advertisements designed to influence attitudes, intentions, and behaviors of potential and existing consumers, this review aims to compile existing research to examine the measurable effects of gambling advertising. Studies indicate that young people and problem gamblers are especially vulnerable to these advertisements, which normalize gambling and contribute to increases in gambling behavior. This effect on behavior is dose-dependent; increased exposure to advertising is associated with greater gambling engagement. While responsible gambling messages are often included in advertisements, they remain largely ineffective in grabbing viewers’ attention and counteracting the offers of promotion. Neurobiological studies highlight that gambling and gambling advertisements activate brain reward systems, similar to patterns observed in substance use disorders. This review seeks to further establish the need for longitudinal research to assess the impacts of gambling advertising across various time/age points, as well as provide information for regulatory bodies to identify the existing problems within the space of gambling advertising.
Presentation Type
Visual Presentation
Document Type
Article
Included in
Behavioral Neurobiology Commons, Biological Psychology Commons, Substance Abuse and Addiction Commons