"Navigating the Landscape: Perceptions, Motivations, and the Journey of" by Willie Rivers

Document Type

Dissertation

Degree

Doctor of Business Administration

Major

Business Administration

Date of Defense

11-15-2024

Graduate Advisor

Dr. Dinesh Mirchandani

Committee

Dr. Joseph Rottman

Dr. Shaji Khan

Abstract

This explanatory study investigates the motivations behind data professionals' willingness or resistance to implementing data policies and procedures, utilizing the Theory of Planned Behavior and Psychological Ownership as frameworks. Through interviews with 21 data professionals, the research explains how factors such as perceived control, ownership, and attitudes towards data processes influence their motivation. The study tests key propositions, including the impact of perceived time burdens, bureaucratic procedures, and organizational expectations on data governance engagement. The findings underscore the critical role of control and access to information in motivating the adoption of data policies, providing insights for organizations aiming to enhance compliance and engagement in data governance practices.

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