Document Type

Dissertation

Degree

Doctor of Business Administration

Major

Business Administration

Date of Defense

4-28-2025

Graduate Advisor

Stephanie Merritt, Ph.D., Department of Global Leadership and Management

Committee

Ekin Pellegrini, Ph.D.

Lei Xu, Ph.D.

Abstract

In certain workplace contexts, the organization may encourage alcohol consumption at work-sponsored events, such as happy hours and dinners. In these situations, being a non-drinker becomes a stigmatized but potentially concealable identity. This research explores antecedents, consequences, and moderators of the various identity management strategies used by non-drinkers in alcohol-centric, organizationally-sponsored events. Using hierarchical linear modeling, I examined how situational factors, including event type, supervisor presence, and psychological safety, influence nondrinkers' decisions to conceal or reveal their nondrinking identity. Findings indicate that felt social pressure significantly increases concealment behaviors and decreases disclosure behaviors. Additionally, psychological safety and supervisor presence emerged as critical moderators, influencing nondrinkers’ perceived pressures and identity management strategies. These findings provide actionable insights for organizations aiming to foster inclusive environments, enhance employee well-being, and improve retention of nondrinking employees. This study addresses a significant gap by spotlighting the overlooked experiences of nondrinkers in alcohol-centric workplace settings.

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